Learn
Copywriting Skills
for Building a Six-Figure Income
On this page ...
(the cornerstone program for all other copywriting courses)
(one of the highest paying copywriting niches)
(high paid copywriting specialty course/Case Studies are requested often)
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Learn Copywriting Skills
... a Very Profitable Career Area in the field of Marketing whether you work as a Freelance Copywriter from Home or work In-House for a Corporate Employer.
This is an essential skill area for marketing any product, service or idea whether working for someone else or in your own company.
AWAI's
Accelerated
Program for
Six-Figure
Copywriting
This is the initial and quite thorough self-paced learning program for learning professional quality copywriting. This program is the cornerstone for all other copywriting and web copywriting courses. The program focuses on writing persuasive direct response sales letters and various other projects. It takes apart each and every part of a sales letter to describe what makes professional copy so persuasive and credible to its targeted prospects. Most copywriters, including myself, believe you need to learn these copywriting skills as a pre-requisite to other branches of copywriting. Whether you're writing a sales letter promoting/selling a corporate product or service, writing a health care sales letter. fundraising or others, the concepts introduced and learned here are the backbone for all other marketing skills writing programs. AWAI's Accelerated Program for Six- Figure Copywriting is the right first choice for getting into any career branch of copywriting.
Click on the program title below to continue learning more ...
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Secrets of WritingHigh PerformanceBusiness to BusinessCopy & The B2B Copywriter'sHandbookWriting sales letter direct response copy to a non-business consumer typically requires a bit of hype ... big claims that get the attention of the average individual who get a ton of mail every week, much of it that they consider junk mail. If the teaser copy on the envelope is just right for the type of consumer the writer is targeting for his message, the envelope will get opened. If the headline has a big enough promise that hits home with the reader, they'll read the letter.
A B2C direct mail letter (business to consumer) may be one or two pages if it is meant to just create a lead for the company.
The letter for a low cost product may be two to four pages long, while a medium cost or higher cost product may take 8 pages, 12 pages, 16 pages, even 24 pages or more of skillful, creative and persuasive copywriting.
Writing for the B2B Market is Different ...
The B2B market is big on Lead Generation letters or emails to provide an interested contact for the company's sales team. This may be a postcard, an email, a one or two page letter, etc.
The B2B copywriter also writes ad copy, case studies of the business clients or customers who have had good success using the product they make. Success stories in the form of case studies are used to promote a business and their products or services. It shows they get results. Copywriters write about 8 pages on average and writing one case study can pay $1000 to $3000 on average.
The business customer often wants and needs a great deal of information in order to make a good buying decision. The products or service packages being sold by a business may be a few hundred dollars to a million dollars. With higher priced goods or services, technical detail is needed, often demonstrations are needed, how to information, and more. These content assignments also pay very well, from $500 to $5000 or more and many pages of content for print or a website are needed.
What is also common in the B2B market is that the copywriter may need to write a series of various letters and articles, all that pay high fees to the copywritier. It takes many written and face to face sales contacts to bring a customer to a buying decision in the business market.
If you don't like hype ... good. The B2B market does not typically like or respond favorably to hyped promises. They do want the benefits but they want someone to show them logically the benefits of a product or service, supporting information for the benefits shown and technical data.
The B2B market needs a great deal of marketing copy and copywriters to handle these projects. Pick a B2B niche based on business type or assignment type, learn the trade and make a lot of money. Six figure incomes are common writing for the B2B market.
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AWAI's
B2B Specialty Course:
Writing Case Studies
(High Fee Paid Projects)
Help Companies Tell Their Stories …
Collect $125 – $300 an Hour.
Dear Reader,
It’s hard to resist a great story.
That’s why we love a good novel, movie or play. And why we’ll watch a classic film over and over again.
But tales do far more than entertain us. Neuroscientists have proven that stories can deeply influence our beliefs and decisions. Mainly because stories appeal to our emotions and our capacity for empathy.
Businesses have caught on to this in a BIG way. They understand the huge role stories play in their sales process. This explains why they’re willing to pay writers $1,250 – $2,000 to draft short stories for them.
I have the system down, so I can complete these projects in 5 – 7 hours. Which means I earn a cool $200 – $300 PER HOUR every time I write one.
That’s at least 2 to 4 times what the average journalist today earns on a story!
Best of all, clients need stories throughout the year. So it becomes a steady stream of work (I’ve written almost 50 of these for one client alone!).
And with the rapid growth of content-based marketing among B2B companies (companies that sell products and services to other companies) the demand for these pieces has never been higher.
Yet … very few copywriters know how to land these lucrative projects and tackle them efficiently.
Those who know what they’re doing command handsome fees. And their clients cling to them for dear life!
Help Companies Tell Their Success Stories
What are these lucrative projects?
I’m talking about case studies. (Or “success stories,” as they're known in some industries.)
Case studies are short pieces that describe how a company or organization solved a challenge with a product or service — and what the results of solving that challenge were.
Unlike white papers — which are longer documents that define a business or technical problem and present a new or better solution to solve that problem — a case study is basically a short “before and after” story:
Acme Corp. had a problem with X. They looked for a solution until they found Product Y. They bought and implemented that product. And since then, they’ve enjoyed A, B and C benefits.
Simple, right?
Case studies can vary in length, but the sweet spot for these pieces is about 1 or 2 pages — or about 800 to 1,200 words long.
They’re, by far, some of the most lucrative AND in-demand copywriting projects in B2B. In fact, along with white papers and articles, case studies are one of the projects my clients request from me the most.
-Learn More on “Writing Case Studies” Program ... click on the title below:
Learn More on “Writing Case Studies” Program ... click on the title below:Page Summary ...
(the cornerstone program for all other copywriting courses)
(one of the highest paying copywriting niches)
(high paid copywriting specialty course/Case Studies are requested often)
AWAI's B2B
Specialty Course:
Writing Case Studies
Course descriptions are
from AWAI excerpts ...
